Sunday, January 5, 2014

Waimea on Freshnessmag

Having launched in Spring of 2013, NYC based Waimea celebrates a full year in the game with their 2014 Spring lookbook.  Drawing inspiration from both the grittiness of New York’s streets and the beauty of Hawaiian life, veteran designer Ross Fredman and crew utilize a quality mix of floral prints, camo patterns, and tie dye looks across traditional summer apparel offerings.  While thoughts of tank tops and short sleeve anythings might be the furthest thing from our minds, Waimea serves notice that they’re coming strong in the new year while having us daydreaming of sunny days on the boardwalk.  For those not familiar with the brand, go ahead and acclimate yourselves with the label right here.

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