Sunday, February 23, 2014

Interview on La devise

Check out my Interview on
Agenda Show NYC 2014 - Waimea from LaDevise on Vimeo.

Waimea in Footaction on the Rise

Detroit Piston's Andre Drummond Picks Waimea Flag Crew

Sunday, January 26, 2014

Agenda New York Jan 22 - 23

Rockin Waimea 3d With Photographer Tasha Bleu 

Full Force
Bow Weezy
Sportswear International
The latest edition of the Agenda New York trade show wrapped last night after a successful and heavily trafficked two-day run. The show, which focuses on action sports and streetwear, was held yet again at a two-level space at 82 Mercer Street in SoHo.

“We are very happy with the result at Agenda New York. Brands were worried that it would be empty because of the weather, but obviously it's really busy,” Agenda founder Aaron Levant told Sportswear International from the show floor yesterday. “In July we will change the location and move to the Javits Center. We need more space for the New York edition as we want to make it more important and create even more of a street lifestyle event. Long Beach features about 700 brands, Las Vegas has about 250 brands. In New York we currently have 160 brands but we can definitely grow.”

Among the brands on display was Waimea, a new line of reasonably priced men’s streetwear designed by New York-based creative director Ross Fredman. Featuring bold and colorful prints inspired by undersea life and science fiction, the brand employs a lot of chenille and velour. Fredman also donned a 3-D shirt it offers that gave him the look of a pumped up superhero.


Also new was the relaunch of the 1990s streetwear brand Cross Colours by Carl Jones. Inspired by archival looks that had been updated for modern times, the brand features numerous bandana prints and varsity jackets, which have synthetic leather this time instead of genuine leather a la the 1990s. Jones said reaction to the line was strong and that he had signed numerous accounts at the show.

Upstairs, outdoor giant Burton showed its three apparel collections, including the BRTN line in mostly blacks and grays, and numerous accessories. Brand manager Luis Calderin and communications manager Taryn Levy both said that they were happy with this edition of Agenda.

The one complaint from retailers was that the show did not feature enough hard goods. “I like the show here in New York, but I also visited the Long Beach edition which is bigger and caters more my needs since it features more of the skate brands we run. I used to visit ASR and liked it because it also carried hard goods,” said retailer Gary Vu of Vu Skateboard Shop in Baltimore, Maryland. John Mossmiller of Skatology in Bel Air, Maryland agreed: “We sell hard goods so I feel it would be good if Agenda had a hard goods corner as well.”

Agenda was again part of Modern Assembly, an alliance of independent trade shows that also includes Capsule and Liberty, which were accessible by shuttles but held far away on the Lower East Side and in Chelsea, respectively. “It would be great if all trade shows in New York could be located closer to another but it is really difficult to find locations that are not booked at the same time,” said Levant.

The next Agenda will take place in Las Vegas February 17-19.

Christopher Blomquist and Sabine K├╝hnl

Sunday, January 5, 2014

#1 Selling T-Shirt on

Waimea Bandana Raglan

Waimea on Freshnessmag

Having launched in Spring of 2013, NYC based Waimea celebrates a full year in the game with their 2014 Spring lookbook.  Drawing inspiration from both the grittiness of New York’s streets and the beauty of Hawaiian life, veteran designer Ross Fredman and crew utilize a quality mix of floral prints, camo patterns, and tie dye looks across traditional summer apparel offerings.  While thoughts of tank tops and short sleeve anythings might be the furthest thing from our minds, Waimea serves notice that they’re coming strong in the new year while having us daydreaming of sunny days on the boardwalk.  For those not familiar with the brand, go ahead and acclimate yourselves with the label right here.

Wednesday, July 17, 2013

Waimea Fall 2013

NYC-Based Waimea is Bringing Surf-Inspired Clothes to the Big Apple

Surfboards and big waves aren’t the first things you think off when New York City comes to mind. However, a few companies in the Big Apple itself have been changing that notion over the years, and another has just arrived: Waimea.
Named after a famous Hawaiian surf spot, the brand introduces a series of print-heavy goods for its first collection this fall. You won’t find any wet suits or slippers with beer bottle openers. Instead, the brand is taking a streetwear approach with designer Ross Fredman bringing his extensive print-centered design background to a collection of tops and bottoms. Camo sweaters and shirts, paisley-sleeved raglan tees, floral designs, and trippy prints make up most of Waimea’s first collection.
Fredman’s resume includes stints at Troop Apparel, being Trend Director at Footlocker, and designs appearing on big names like Rihanna, so it’s safe to say he’s capable of doing something big. And with Waimea still in its infancy, who knows, we might get some all-over print surfboards down the line. Visit the Karmaloop website to shop. 

Friday, April 19, 2013