Sunday, January 5, 2014

Waimea on Freshnessmag

Having launched in Spring of 2013, NYC based Waimea celebrates a full year in the game with their 2014 Spring lookbook.  Drawing inspiration from both the grittiness of New York’s streets and the beauty of Hawaiian life, veteran designer Ross Fredman and crew utilize a quality mix of floral prints, camo patterns, and tie dye looks across traditional summer apparel offerings.  While thoughts of tank tops and short sleeve anythings might be the furthest thing from our minds, Waimea serves notice that they’re coming strong in the new year while having us daydreaming of sunny days on the boardwalk.  For those not familiar with the brand, go ahead and acclimate yourselves with the label right here.

Wednesday, July 17, 2013

Waimea Fall 2013






NYC-Based Waimea is Bringing Surf-Inspired Clothes to the Big Apple


Surfboards and big waves aren’t the first things you think off when New York City comes to mind. However, a few companies in the Big Apple itself have been changing that notion over the years, and another has just arrived: Waimea.
Named after a famous Hawaiian surf spot, the brand introduces a series of print-heavy goods for its first collection this fall. You won’t find any wet suits or slippers with beer bottle openers. Instead, the brand is taking a streetwear approach with designer Ross Fredman bringing his extensive print-centered design background to a collection of tops and bottoms. Camo sweaters and shirts, paisley-sleeved raglan tees, floral designs, and trippy prints make up most of Waimea’s first collection.
Fredman’s resume includes stints at Troop Apparel, being Trend Director at Footlocker, and designs appearing on big names like Rihanna, so it’s safe to say he’s capable of doing something big. And with Waimea still in its infancy, who knows, we might get some all-over print surfboards down the line. Visit the Karmaloop website to shop. 

Thursday, February 7, 2013

Wednesday, February 6, 2013

Monday, April 18, 2011

Torn

Rihanna rocks my flag design courtside at Lakers game!
Paris Hilton - Doves & Roses Jacquard











Ashley Tisdale

Kourtney Kardashian

Nicky Hilton